Alfies

HOSPITALITY

Interior and Spatial Design
Building Consent
Project Management
FFE Procurement
Branding
Hospitality Consultancy

Indoor space featuring a small wooden stool with light blue legs in the foreground. In the background, there are tables, chairs, a sofa with a purple and beige pillow, and abstract wall art. Natural light is coming through a large window.
Interior of a modern cafe with pink and beige seating, wooden tables, large windows, and a wavy blue ceiling installation.

WhAT WE DID

Designed as a sibling to Archies, Alfies brings its own distinctive personality to Rototuna Village. We created a complementary interior, brand identity and hospitality offering, ensuring cohesion across both venues.

 

Location: Rototuna, Hamilton

Date: August 2020

Designed as the playful sibling to Archies, Alfies carries its own charm while maintaining a cohesive connection through shared design cues and brand personality. We approached the interior with a focus on inviting textures, balanced colour palettes and custom elements that give the space its own identity. Collaboration with stakeholders ensured the café meets both aesthetic and operational needs. Quality workmanship and a strong design narrative helped create a venue that feels familiar yet distinctly fresh for Rototuna Village.

Modern cafe interior with a clean and bright atmosphere, featuring a counter with a barista, tables and chairs, large windows letting in natural light, and minimalistic decor.
Contemporary ceiling with wavy, layered design and integrated lighting.
Interior of a bright, modern coffee shop with hanging woven lamps, stacks of teal and beige plates, cups, and a condiment squeeze bottle on the counter, and large windows letting in natural light.
Close-up view of a round table with a white surface and a black and green tiled floor beneath it.
A light-colored stool with wooden seat and light blue legs in a modern, minimalist interior next to a white curved bench with brown striped pillow.
Display case with assorted desserts such as cakes and pastries, with a vase of dried flowers beside it, in a modern cafe setting.
Interior of a modern café with wooden tables, beige chairs, a seating bench with maroon cushions, and a counter with a few customers ordering. The café has hanging pendant lights and large windows letting in natural light.

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